Sales 101
Purpose
The purpose of Sales 101 is to identify Top 20’s and build in person relationships through the sales process to find demand.
Training Topics
Building your brand as an AM +our brand as a company
First Meeting Introduction (Targeted Customer Approach)
Finding Users & Building Relationships (Top 20, Success on a first meeting, Sales Process, in person relationships)
Account Strategy (Spend, Org Charts)
First Meeting Roleplay with an IGC leader
Training Pre-Work
Prior to attending training you are to complete the Account and Industry page in the Customer Journey Guide. Please ensure this is done before your first day of training.
Meet the Trainers
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Lexa Eliades
Years with IG: 11
Division Specialty: IGH
Lexa started her career in the Hartford/Stamford, CT office as a Recruiter & Account Manager. She went on to hold several other roles in the company such as a TA in the in Stamford & NYC office, and Account manager in the Washington, DC office. She has been with IGU for past 4 years and has had the chance to be a small part of an Account Manager's journey. “It is truly my dream job!”
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Alex Schroeder
Years with IG: 8.5
Division Specialty: IGT
Alex was born and raised in the Atlanta market. She sold as an Account Manager for 1.5 years and consistently found herself raising her hand to help others whenever she could. That passion for developing people led to a promotion to Sales Management, where she spent 5 years building and leading a team of contest-winning salespeople. Now as a Sales Trainer, she is scaling that impact company-wide.
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Vinny Rotondo
Years with IG: 2.5
Division Specialty: IGT & Direct Placement
Vinny Rotondo is a Jersey Shore native (yes, where the show was filmed) who built his foundation in Insight Global's Stamford office from 2023 to 2026. He started as a Recruiter, worked his way up to Account Manager, and most recently served as Consultant Engagement Lead. Throughout his time in the field, Vinny found himself most energized by developing people, whether coaching recruiters, helping Account Managers grow their book of business, or supporting consultants in their success. That passion ultimately led him to Training & Development, where he now has the opportunity to teach skills, build confidence, and help salespeople reach their full potential. If you're in one of Vinny's classes, there's a very real chance you'll learn something, laugh a little, and leave more confident than when you walked in.
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Ashley Laughridge
Years with IG: 13
Division Specialty: IGT
AJ is a North Carolina native and started her IG career in Charlotte, NC, after a short stint as a first-grade teacher. She began as a Recruiter and was an IGT Account Manager before relocating to Jacksonville, FL as a Sales Manager. Her passion and background are in education so in 2019, she moved to ATL to join the training team. She’s been with IGU for over half of my career and loves having the opportunity to help every AM grow!
Itinerary
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Arrival Day
Flights arrive at Hartsfield Jackson Airport in ATL
Order Lyft ride from the ATL airport to the hotel.
Lyft Code: SALES101
Visit Travel & Expense Page for how to enter code and more details.
Hotel:
Crowne Plaza Atlanta Perimeter at Ravinia by IHG
4355 Ashford Dunwoody Rd, Atlanta, GA 30346
Dinner with your classmates around HQ - visit Things to Do page for restaurant recommendations
Reminder: You can expense up to $25 for food/meals on your travel day
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Training Day 1
6:30 AM Breakfast at the hotel (optional & included with your stay)
6:45AM - 8AM Shuttle Pick up at Hotel
8:00 AM Opening Remarks from Jeremy Krickel, EVP Talent Development | Town Hall Auditorium
8:30 AM Training Begins | 2nd Floor, See calendar invite from IGU for training room location
12:30 PM Lunch Provided by IGU
If you notified us of a Dietary Restriction, your meal will be in a separate area in the IGU Lobby. Hospitality staff will be present during lunch if you need assistance finding your meal.
1:30 PM - 4:00 PM Afternoon Training Session
4:00 PM - 6:00 PM Networking Happy Hour & Dinner | CT Cantina
4:30 PM - 6:30 PM Shuttle pick up back to the hotel
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Training Day 2 & Departure
6:30 AM Breakfast at the hotel (optional & included with your stay)
6:45AM - 8AM Shuttle Pick Up at Hotel
8:00 AM Training Begins | 2nd Floor, See calendar invite from IGU for training room location
11:30 AM - 12:30 PM Lunch Provided by IGU
12:30 PM - 3:00 PM Afternoon Training Session
3:00 PM Training Ends
Use Lyft code to order ride to the ATL airport
Safe travels home!
Dress Code
Company Dress Code Policy is still in place while at Training: Business Casual.
Be thoughtful with your wardrobe. You will not only be engaging with IG Executives throughout your time at HQ but also reinforcing your personal brand.
In adherence to the company dress policy, no athleisure, hats, crop tops, ripped denim, bodycon dress, shorts/rompers, unprofessional footwear (beach sandals, Birkenstocks, etc.).
